Michael started his real estate career when he was 23. A native of Oshawa, he stayed in the city and built his business from the way up. He excelled as an individual having been recognized as Rookie of the Year in his brokerage. Later on, he expanded and built his team - the Michael McDougall Team.  They use marketing strategies to advance their social media and promote community activities, which has helped them achieve no. 1 ranking in homes sold in Canada and Keller Williams Energy. 

Here is a quick summary of our episode with Michael:

• On using Real Estate Farming as a lead generation method:

• Farming Marketing: “(It is) not just flyering a neighborhood with your brand but about getting people to understand your personal brand.

  • Flyers

  • Door knocking

  • Cold calling 

  • Community Facebook page

• Lead Generation Methods used by The Michael McDougall Team

  • Obtain enough leads through social ads

  • Database

  • Third-party company

• On  being a big believer in giving back to the community:

  • Get involved in your community

  • How much can we do around this area where they could not forget about our brand?

  • Client events

  • “Whether it’s a $300,000 (property) , a condo, or a luxury home, it doesn’t matter. I don’t look at the number. I look at it like helping and assisting people.”

• On using social media as a platform:

  • Giving a glance at the brand through social media.

  • Who are your followers? 

  • Michael’s tip about rebranding on social media: maintain a broad scope of content.

• Michael‘s note to his younger self: Hire an assistant right away.

Quotes from Michael:

• “Hire support right away. Make a list of things you don’t need to do. Focus on the things that you need to do to build the business now. That person will double your business easily.”

• “You don’t grow as an individual unless you take those huge steps.”

• “Don’t put all your eggs in one basket, you don’t control that. At the end of the day, that is not your platform. Someone else pushes the button every day. (For) everything that you don’t control always makes a backup plan. Platforms change all the time.”