THIS IS PART 2 OF OUR 3 PART EPISODE SERIES BASED ON THE MILLIONAIRE REAL ESTATE AGENT BOOK BY GARY KELLER WITH DAVE JENKS AND JAY PASPASAN.

• Catch the first episode here: PART 1

Lead generation is one of the most important factors in running your real estate business, that is why having a great lead generation strategy is a must. The Leads Generation Model as outlined in the MREA (Millionaire Real Estate Agent), will help you establish a strategy in building your database which is an important building block for your success. 

Here is a quick summary of this episode:

• “The best form of lead generation is the one that you enjoy and then stick to it for a long period of time.” - Mike

• Prospecting  and Marketing Sides of Leads Generation

• Touch Campaigns for Leads and Contacts

• Leads-Listings-Leverage

  • 1-1 return: for every listing, there should be at least 1 buyer

• “Understand what your transactional volume goals are (using the economic model), implement it on your lead generation.. and focus on the actual lead generation activities that are going to give you the best results.” - Ana

DOWNLOAD THE mrea - lead generation model: